Its 2025 and it feels like more than ever there is an emphasis on innovative health products, knowing where to buy what is tricky. That problem is now elevated introducing Healf

 

Healf lowdown

Healf is the leading hub for innovative health products. Healf continue to disrupt the health industry with its focus on holistic wellbeing, the brand is committed to highlight the trends disrupting the wellness industry and helping its community discover the supplements, tools and tech that are best suited to their individual goals.
With a rising demand for personalised, tech-driven wellness solutions, Health is rooted in Four Pillars – EAT, MOVE, MIND, SLEEP. This original concept forms the foundation of the brand’s mission, representing its core belief that wellbeing is achieved through a continual investment in each of these pillars.

 

As the go-to platform for Gen Z- a demographic that has driven over 64 billion views of fitness-related content on TikTok alone,—Healf is shaping the future of holistic wellbeing, since launching in 2020, seeing a +500% growth YoY.
As Gen Z continues to drive the evolution of the industry, Healf remains at the forefront, leading the way with its expansive range of brands and products, sourced across the globe for their groundbreaking formulations and impressive results. Every item featured by Healf is vetted by industry practitioners, functional nutritionists, fitness trainers, and other wellbeing experts who can be contacted for commentary.

Brand new data has revealed that people are increasingly prioritising their health and recovery – with a rising demand for personalised, tech-driven wellness solutions. Healf, the leading hub for innovative health products has revealed the top trending products backed by sales. With the focus on the Four Pillars of Wellbeing, EAT, MOVE, MIND, and SLEEP, Healf’s trends highlight a broader movement towards biohacking and holistic wellness, where technology and premium supplements combine to empower individuals to make better, healthier choices.

 

Top five wellness trends

1. Tracking wearable devices like the Oura Ring and Whoop are leading the charge, with sales spiking 40% MoM and 65% YoY after a shift in people seeking to optimise sleep, recovery and daily performance.

2. Mouth Tape is taking social media by storm and this is translating into sales too. A simple yet effective solution for better breathing and sleep hygiene, Dryft mouth tape in particular has seen a 40% YoY increase in sales.

3. Magnesium is a supplement recognised for its calming and recovery benefits, and its popularity shows no signs of slowing down. Magnesium sales are up 30% MoM, driven by people prioritising stress reduction and muscle repair.

4. NAD+ supplements have also seen a 25% MoM sales increase, which supports health issues including ageing, energy levels and inflammation.

5. ARMRA Colostrum, a bioactive food supplement, is growing in popularity with sales soaring with a 60% increase in 4 months as it helps strengthen immune barriers and optimise your microbiome.

Without doubt I am sure either have half of this list already or have been planning a purchase in the coming year, well if you are check out Healf and you can find expert commentary on what you are looking for. You can access the site here Healf | The Best Global Wellbeing Brands