With a New Year in swing, and new season around the bend, you may be looking to upgrade that watch that you’ve been rocking all winter long. While switching jumpers for t-shirts and boots for sandals, why not get a new luxury timepiece to match your spring wardrobe?

Picking the Right Brand

The first thing to decide on is which brand to shop. There are a lot of different luxury watch brands out there, so you want to be sure that you are picking the company that best fits your style. Most of the biggest contenders will all offer the best quality materials, and high complication watches, so it may come down to looks and brand background. Do you want a masculine and substantial watch, or maybe a more simple and classic look? There are also extra features to consider like water resistance, or exposed gears. 

To help you narrow down your search, we’ve scoured the internet to find the best and most talked about watch brands, so you can head in the right direction.  Still, with 20 brands to choose from, you want to figure out which aspects of the watch are most important to you. With the complexities that exist inside a timepiece, you have to consider every facet of its creation, and every style.

Sports Watches

Even though luxury watches make the perfect statement piece, it is important that an upgrade to your timepiece collection will be able to fit your lifestyle. With the invention of the luxury sports watch, pioneered by the watch company Audemars Piguet, you can wear your timepiece to the office and it will still transition to a night on the town with friends. In the most recent creations of these watches you will find water resistant finishes, diver bezels, and every day functions that will bring out your inner adventurer.

Experience Equals Excellence

If you count more on time and experience when picking the perfect watch, you should look at watch companies that have been around the longest. With over 200 years of experience, Vacheron Constantin is one of the oldest remaining watch factories in the world, and have had the time to perfect their complications and craft. Most watch factories come from a rich heritage and progression of skill, and finding these companies will ensure that you receive a one-of-a-kind piece.

Intricate Detailing

While every watch is bought for a different purpose and lifestyle, one thing will always be true, a luxury watch is a piece of art. With people apprenticing for years to learn the art of watchmaking, every luxury piece takes tireless hours of creation, and a steady and trained hand. With such a small canvas, it is obvious that such intricate accents take skill to create, and one company that is known for this expertise is Chopard. This is largely due to the fact that they also make jewelry, which requires an excellent eye for detail and style. Some more intricate detailing that really benefits your watch and more importantly your look is a lovely watch strap from Paul Twice.

Timeless Look and Name

Another obvious draw to a certain brand is their impact that they have already made in the watch community, and what their name instantly brings to mind. Rolex is known as a classic and timeless brand, and are easily one of the most well-known brands in the world. You can trust that the hype points toward great quality, and troves of dedicated fans.


You may also want to bring it back to basics with your new upgrade. While a lot of watches are known for extra functions and detailing, there is also a classic sense of style that lies in a simple design. One of the best watch brands that continually achieves these minimal and simplistic looks is Panerai. With such a versatile style, it is perfect for any occasion.

Quality Engineering

Lastly, one of the most important things in your new upgrade is the engineering of the watch. This is what truly sets a luxury timepiece apart from cheaper models. You can always count on the inner mechanisms of a luxury watch to work perfectly. IWC Schaffhausen is often praised for their precision engineering, and can be trusted with the delicate craftsmanship needed to pull off the most complex models.

Making it Happen

Now that you have an idea of all of the options available for your luxury timepiece, you have to figure out how to make your upgrade happen. One of the simplest ways to get your new watch may be to trade in your old winter model. This may get you some extra cash so you don’t blow your whole budget, and there are plenty of places that will pay you top prices for your luxury watch. Check out any secondhand watch buyers, like WP Diamonds, and see what you can get to put towards the newest addition to your collection.