Football has been synonymous with alcohol for as long as most of us have watched football, however it is nearly almost exclusively beer. Which is why Tequila Enemigo launching The Jiménez Handshake Margarita in Landmark Collaboration with Fulham FC and World’s Best Bar is extremely exciting.

In a first-of-its-kind partnership blending luxury Tequila, elite football, and award-winning mixology, Tequila Enemigo has launched the Jiménez Handshake Margarita, a bespoke cocktail crafted in collaboration with Handshake Speakeasy, ranked the World’s Best Bar, and English Premier League club Fulham FC.

The innovative cocktail honors Fulham’s Mexican striker Raúl Jiménez, celebrating both his cultural roots and professional journey. The drink debuted during an exclusive launch event at Craven Cottage, with Jiménez joined by Fulham teammates Jorge Cuenca, Bernd Leno, and Andreas Pereira.

ENEMIGO Tequila promotional event with Raul Jimenez, Bernd Leno, Andreas Pereira & Jorge Cuenca – Handshake Bar, Riverside Stand, Fulham Football Club

This launch marks the beginning of a new Enemigo cocktail series spotlighting Fulham players, each crafted to reflect their unique cultural heritage ahead of the 2026 FIFA World Cup.

Created by Eric Van Beek, Co-Owner and Bar Director at Handshake Speakeasy, the Jiménez Handshake Margarita tells a story through flavor. Blending hibiscus — a nod to traditional Mexican ingredients — with lime, vanilla, and Tequila Enemigo Blanco 55, the drink is both vibrant and elegant.

“This is more than a cocktail — it’s a celebration of identity,” said Sebastian Gonzalez, Co-Founder of Tequila Enemigo. “Raúl is a national icon, and this drink honors his journey with precision, soul, and shared pride in our Mexican roots.”

ENEMIGO Tequila promotional event with Raul Jimenez, Bernd Leno, Andreas Pereira & Jorge Cuenca – Handshake Bar, Riverside Stand, Fulham Football Club

This launch is part of Tequila Enemigo’s historic partnership with Fulham FC, making it the first-ever Premier League sponsorship by a luxury Tequila brand. Together, they’ve created a series of experiences that blend sport and spirits, including: A dedicated Enemigo cocktail bar at Craven Cottage, curated matchday cocktails and tastings and bespoke drinks representing Fulham’s global player roster

Founded in 2017, Tequila Enemigo is an award-winning, ultra-premium Tequila brand produced in the heart of Jalisco, Mexico, using 100% Blue Weber Agave and mineral-rich water from the Volcán de Tequila. With over 60 global awards, including 15 Double Golds and 5 Tequila of the Year honors, Enemigo has set a new global standard for excellence in modern Tequila production.

Currently, Tequila Enemigo has 3 Core expressions: Enemigo Blanco 55 – Crisp, smooth, and ideal for cocktails; Añejo Cristalino 89 – Aged luxury with crystal clarity; and Extra Añejo 00 – Deep, complex, and perfect for sharing when you have guests around!

Enemigo is now available in top bars across London, New York, Mexico City, Dubai, Milan, and Los Angeles, and was recently acquired by MadaLuxe Group, one of North America’s largest luxury groups. In May 2025, Camus became the exclusive distributor in France, further cementing the brand’s global reach.

Where to Try The Jiménez Handshake Margarita

The Jiménez Handshake Margarita will be served throughout Craven Cottage and Fulham Pier this summer and will be  a limited-edition cocktail available during key matchdays and global events

Whether you’re a football fan, cocktail connoisseur, or simply curious to experience the intersection of luxury Tequila and cultural storytelling, this release is one to savor.

If you would like to find out more about Tequila Enemigo you can here