London fitness lovers, take note: Gymbox has just become the first gym in the UK to roll out Nike Strength equipment, including the revolutionary Nike Grind bumper plates — crafted from recycled Nike sneakers.

The Lowdown

Nike Grind is made from manufacturing scraps and end-of-life footwear, including rubber, foam, fibre, leather and textiles. Instead of heading to landfill, these materials are transformed into high-performance training kit — giving lifters a greener way to hit their goals.

A New Era for Strength Training in London

The debut launch at Gymbox Farringdon introduces a full Nike Strength range, including:
• Nike Grind Recycled Rubber Bumper Plates
• Squat Half Racks
• 1972 Power Bar & Strength Shield Barbell (15kg)
• Strength Barbell (15kg & 20kg)
• Plate Tree & Barbell Holder

Designed for durability, style and performance, Nike Strength delivers elite equipment that helps athletes lift heavier, train harder, and recover smarter — all while supporting sustainability.

 

The Training

In true Gymbox fashion, the launch went big: a bench press and deadlift workshop, max-rep challenges and exclusive Nike prizes for top lifters. Members and guests got hands-on with the new equipment, putting the Grind plates through their paces.

Eco-friendly fitness is no longer a trend — it’s the future. By partnering with Nike Strength, Gymbox is leading the way in combining cutting-edge training gear with planet-first innovation.

Neil Randall, CEO of Urban Gym Group, said:
“Partnering with Nike to bring their new strength range to market in the UK allows us to offer something truly elite — equipment that inspires you to train harder, smarter, whilst doing some good.”

The new Nike Strength range is available now at Gymbox Farringdon, with memberships starting from £90 per month and day passes from £20–£25.

So if you’re looking to level up your lifting in London, and do it in a way that’s kinder to the planet, Gymbox and Nike Grind just raised the bar.

Find out more here  and take your training to the next level!