The world of online gambling, sports betting included, is all about innovation. It’s driven by rapid technological progress and evolving trends among bettors. It’s pretty clear that there’s no stopping this progress. New betting markets emerge all the time, and the industry is not a stranger to numerous transformations.

Which is great news for bettors who are looking to engage in new ways to bet and hopefully win. We’ll cover the latest innovative trends in the online sports betting industry that shift the tides all the time for a more entertaining experience.

Mobile Betting

In the last decade, one of the driving forces behind the growing popularity of online sports betting are mobile apps. Which is only logical if you think about it. We do everything from our phones these days. We order food or drinks on our smartphones, we play games, and of course, we can bet from them.

With mobile betting apps, bookies have found a convenient way to offer on-the-go accessibility. Thanks to these apps, bettors can place bets anytime and (almost) anywhere. Mobile technology is progressing rapidly too, making apps all the more convenient and easier to use. It’s safe to say that they provide a much more engaging betting experience than placing bets via desktop browsers. It’s all under your fingerprints.

Data Analytics

Data analytics are already making a major shift in how we bet on sports. A vast amount of sports data is available online, with innovative new platforms such as the Edge Sports trading platform leading the way. Developed by Genius Sports, this new platform is a genius automated pricing tool that enables bettors to maximize profits over unlimited sports betting events.

Edge aims to unlock greater profit on every bet, using advanced individual bet data to re-calculate odds and automatically optimize them. It’s a true game-changer based on data analytics, which is proving to be a very valuable way of getting the most out of your bets.

With this platform, you’ll be able to make more informed betting decisions at your bookie of choice. this is something that every bettor is looking for. Although it’s still in the early stages, its unmatched data analytics breakdown can change the way we bet on sports.

Artificial Intelligence

Love it or hate it, AI is here to stay. It’s reshaping many industries, and online sports betting isn’t immune to it. By implementing AI in the future, bookmakers can crack down the vast amount of data available online and offer much better odds. In return, bettors can benefit from better odds and make more informed decision.

AI models can analyze historical data, team and player performance, and many other factors to generate more accurate predictions than ever. It automatizes doing your homework and will offer much better betting models in the future that every bettor craves.

Social Betting

The concept of social betting is quite an interesting one. While so far online betting has been a somewhat solitary experience, it’s set to change in the future. Social media network already offer numerous opportunities for bettors to connect and share experiences. Some may even push bettors to engage in friendly competition.

In combination with blogs and forums, the future of the betting community will be much more social than now. Imagine seeking insights from pros and recommendations – it may change the fortune of many bettors.

The Rise of Esports

We already mentioned that the sports betting industry always shifts by adding new and competitive markets into the mix. Esports is one of those markets with a meteoric rise in the past few years. Competitive gaming has taken the world by storm. That’s also been reflected in online sports betting, with all the major tournaments covered by most online bookmakers.

No one could have imagined that Esports betting will see such a rise. It attracts a global audience, and sportsbooks are following its rise with great interest. As a result, it’s not uncommon to find Esports betting markets on the front page of new and established bookmakers. Even better, some of them will offer lucrative market-specific boosts and Esports betting tournaments for the most competitive players.

Conclusion

The online sports betting industry is on the rise, and it continues to evolve at a rapid rate. Looking ahead, there are plenty of things to get interested about which will make online sports betting even more attractive than it is today.

The adoption of new technologies such as AI and reliance on data analytics will result in much better odds on the bookmaker’s side. Bettors can use various platforms to get a more personalized experience, or use social media networks to get recommendations from other bettors for better social engagement.

It’s an industry that never stops surprising, and one that will be better in less than 10 years than it is today.