The Great Feast at The Old Selfridges Hotel will kick off the capital’s festive season and promises to be one of London’s most spectacular destinations to visit this Christmas. A multi-sensory immersive festival, The Great Feast will host four imaginative experiences for attendees, transporting them to a wonderful joyous world of outstanding food, drinks and music.

From Thursday 11th November to Saturday 18th December, The Great Feast will open at London’s most exclusive destination – The Old Selfridges Hotel – a venue rarely used for public events. With an incredible line up of the UK’s most talented chefs, restaurateurs and artists, The Great Feast will transform the iconic space and ensure Londoners see out 2021 with a delicious bang.

The Counter of Joy

With menus curated by seven diverse and renowned chefs especially for The Great Feast, The Counter of Joy’s 50m long kitchen and bar counter will serve an eclectic mix of savoury small plates from the best chefs in the country.

Chefs include: Tom Sellers of Restaurant Story, Andrew Wong of A.Wong, ex-Connaught and Masterchef Professionals quarter-finalist Jason Howard, Chantelle Nicholson chef Owner of All’s Well and formerly chef-Patron of Treadwells, Jikoni London’s Ravinder Bhogal, finalist of the BBC Two series Great British Menu and owner of Oklava Selin Kiazim, and award-winning AdeJoké Bakare from Brixton’s Chishuru.

Wonky Dreams 

Complementing the line-up of incredible acclaimed chefs and adding to the magic, award-winning and globally famous bartender Rich Woods (also known as The Cocktail Guy) will curate an eccentric collection of cocktails exclusively for The Great Feast.


Joyride offers guests a 45-minute immersive experience where they will receive wireless headphones to explore the tastes, touch and smells of a luxury bento-box, designed exclusively for The Great Feast. In partnership with food artist and anthropologist Caroline Hobkinson, Joyride will explore how the senses interact to elicit joy and pleasure. Guests will enjoy a special menu by chef and restaurateur Andrew Clarke from Brunswick House and The Tramshed Project, with drinks that perfectly pair specially created by Rich Woods. 

Magic Garden Stage

The Magic Garden Stage will provide a live lounge, presenting live music from some of London’s brightest musical talents. Artists include Joel Culpepper, Yazmin Lacey and Etta Bond. Each week the Magic Garden Stage will be hosted by a different headline act, with support bands and DJs.

The Great Feast at Old Selfridges Hotel will run from Thursday 11th November to Saturday 18th December and will support Dominic Cools-Lartigue‘s A Plate For London food charity, with each ticket sold contributing to feeding people in need this Christmas.