Earthly Matters, a new zero-waste refill shop located at 5 Newburgh Street in London’s Carnaby, has just opened. The first of its kind in the neighbourhood, Earthly Matters opens with an extensive range of organic, allergen-free and environmentally friendly products including fresh and dried groceries, health supplements and toiletries. Foods such as nuts, grains, and breakfast cereals are available to purchase alongside immune-boosting vitamins, vegan proteins, and nutritional powders.

Shoppers are encouraged to bring empty containers to fill and refill as a means of cutting down on single-use plastics. There is also an option to purchase reusable glass jars or use paper bags to fill up with supplies.

Earthly Matters joins the line up of retailers in Carnaby, many of whom are already paving the way for more sustainable shopping practices. Fashion brands Wax London and Timberland are prime examples of sustainable clothing labels in the area. Neighbouring Kingly Court is home to a water refilling station which, since its launch in 2018, has already replaced over 45,000 plastic bottles, and the area has a Blue Turtle scheme to promote sustainable bars, restaurants and cafes.