Christmas is a time for surrounding yourselves with loved ones, giving and receiving gifts and having a good ol’ knees up. We’re so consumed by the latest beauty sets and Christmas deals, that we sometimes forget about those less fortunate. If you want to shop and do good this Christmas, head to the Choose Love store in Soho by Help the Refugees.

Choose Love: The Run-Down

Choose Love is the world’s first shop where you can buy real products for refugees; from emergency blankets to school bags and medical equipment, you can shop to your heart’s content, leave with nothing, and feel great. All funds raised will go directly to UK charity Help Refugees supporting their vital work across Europe and the Middle East.

Help Refugees is a pioneering organisation working on the frontline of the refugee crisis in Europe and beyond. Founded in 2015 as part of a grassroots movement of volunteers, in just two years they have become one of the most prominent and effective humanitarian aid organisations working directly with refugees.

Choose Love: The Store

The pop-up store has been created by creative collective Glimpse, whose mission is to use creativity for good. The space in the heart of Soho has been provided by Shaftesbury – a Real Estate Investment Trust who invest exclusively in London’s West End. It will showcase a range of items that represent the three phases of a refugee’s experience: arrival, camp and the future.

The curated selection of items, such as blankets and gloves, are all items distributed by Help Refugees on the front lines of the refugee crisis. Each item on sale is accompanied by short stories about how and why it was chosen. Visitors to the store simply take an item’s tag to the till or buy directly from one of the store staff. Along with their purchase, visitors can find out about the work of Help Refugees through the charity’s staff.

Choose Love: The Details

Opening: 24th November 2017 Closing: 31st January  2018

Address: 18 Broadwick Street, Soho, London, W1F 8HS

Hours: Monday – Saturday 11 – 6 pm, Sunday 12 – 6 pm