Taking up extreme diets may be hard, but we can all do a little bit more to help the planet. And every day emerging ethical fashion brands are making it easier for us to make earth-friendly, sustainable choices. Today PETA, the UK’s leading animal rights charity, have announced a partnership with Wills, the vegan shoe company, to help make better cruelty-free choices that bit more affordable:

What: Wills is offering 20% off any new pair of Wills animal-free shoes in return for each pair of leather shoes that is sent to the animal charity. For information on where to send your leather shoes, see here.

peta, cruelty free, wills vegan shoes, vegan, vegetarian, ethical, sustainable, fashion, planet, earth, human

Why: Apparently 95% of the British public would never dream of wearing fur – PETA is looking to highlight to these same compassionate shoppers the cruelty to animals, environmental damage and human suffering behind the barbaric leather trade – as shown in this leather exposé narrated by fashion designer Stella McCartney.

Why do it: Every year, the global leather industry slaughters more than a billion animals and tans their skins and hides. Yes, a billion. It’s not necessary; faux leather looks and feels fab (in fact, it repels water and lasts longer) so there’s no excuse to kill an animal for its skin. Many of these animals endure all the horrors of factory farming, including extreme crowding and confinement, deprivation and unanaesthetised castration, branding and tail-docking. We say; it’s about time you veganised your feet.