Karlie 2

Born in Broadwick St just over 10 years ago and now in over 13 countries, Agent Provocateur is heralded as the Rolls-Royce and Crème de la Mer of underwear. Just how you should need no particular celebration for Champagne, the same should be said of Agent Provocateur. Don’t be inspired to buy your set by the sea of ‘Fifty Shades of Grey’ and Valentine’s Day features, as just how ‘A dog’s for life not just for Christmas’, your set is for you, the you that exists 365 days of the year.


StevieTheir recent campaign with Naomi Campbell pays homage to the Agent Provocateur woman, independent, intelligent and passionate (and she looks incredible). Bette Midler famously said: “Give a Girl the Right Shoes and She Can Conquer the World” and the same can be said of underwear. We’re not here to tell you who, what, where and why to wear it, we simply believe that good underwear is a right. And without this sounding too much like some sort of L’oreal meets Beyoncé-Swift song, you deserve it.  Go on, have a scroll and lust over their collection here.

StoneStone, £250.


Karlie, £305
TammiTammi, £245


Gloria, £345
DemelzaDemelza, £385