About Time: You Wandered Around WonderoundBy Francesca Peck
What’s the first thing that springs to mind when you think of South Korea? If you’re anything like me, it’s kimchi, the delicious vegetable side dish that’s often turned into pancakes or stew and ravenously consumed as often as possible. What you don’t think of is minimalist, clean style, best known to be Scandinavian (&OtherStories, anyone?) – that is until now, and the arrival of Wonderound’s pop-up in Shoreditch.
Wonderound: The Lowdown
Hailing from South Korea and trading primarily online, Wonderound have set up shop for just two months, showcasing a collection that they claim represents “uncomplicated elegance” and “effortless beauty”. Bold claims perhaps, but this tiny store delivers on its promises.
Wonderound: The Clothes
The colour palette features light pastel pinks, yellows and blues, alongside an impressive collection of white dresses, sweaters and shirts. The pieces may be pale but they’re far from bland: cut-out fronts and backs, as well as contrast colours on the sleeves and clean tailoring make the pieces fancy but not fussy. Several of the Wonderound team wore tailoring scissors on strings around their necks – and you could tell they belonged there – highlighting the importance of the shop’s clean-cut aesthetic.
Dotted around the store were accessories – super-soft blue suede slip-ons, eternally useful patterned zip pouches, charming pink and blue bracelets – that are far too easy to pick up, try on and carry away with you.
Wonderound: The Store
The light, bright store is unassuming, tucked away from the main Shoreditch thoroughfares, and its very reasonable prices reflect its no-fuss no-muss philosophy. No embellishments here, and certainly no bling – these are the kind of pieces you slip into in the morning, forget about, then get home at night realising how incredibly comfortable you’ve been all day. Yes, fashion can be this good.
If, like me, you find yourself with absolutely nothing to wear this summer, get yourself to Wonderound and pick up a light and breezy shirtdress – that is unless I get there first.
Wonderound is at 16c Calvert Avenue, London, E2 7JP for the next two months.