Doritos Loaded Week London 2025 is officially here. Running from Saturday 23rd August to Sunday 31st August 2025, this nine-day flavour fest is taking over the capital with a city-wide celebration of bold bites, street food collabs, and the viral BYOB (Bring Your Own Bag) trend.

The Lowdown

With over 100 restaurants and street food vendors across London joining the movement, the event is set to be one of the most talked-about food experiences of the summer. The idea? Grab your favourite bag of Doritos – any size, any flavour – and watch as London’s top chefs and foodie innovators load them up with creative toppings for just £5.

Expect big crunch, bold toppings and unexpected flavour combinations – from fiery Mexican street food to indulgent loaded fries, deconstructed burgers and even roast dinner-inspired creations.

A One-Day-Only Chin Chin Exclusive: The Tangy Cheese Emoji Choc Ice

If that wasn’t enough to tempt your tastebuds, Doritos Loaded Week has a very special guest appearance. On Wednesday 27th August, London’s cult-favourite ice cream parlour Chin Chin will be unveiling its exclusive dish: the Tangy Cheese Emoji Choc Ice.

Dubbed “the best ice cream parlour in England”, Chin Chin has whipped up an outrageous twist on Doritos’ iconic flavours. The dessert features Tangy Cheese ice cream rolled in a Cool Original butter crumb, encased in a yellow chocolate shell, and served with jalapeño hot sauce in a bag of Doritos. Think cheesecake meets Doritos – sweet, savoury, crunchy, and completely unique.

For those quick enough, the first 200 people through Chin Chin’s Soho store doors from 1pm (with their own bag of Doritos) can snag one for free. After that, it’s £5 a pop – still a bargain for the most talked-about snack mash-up of the week.

Doritos’ BYOB concept has been fuelling social feeds and viral TikTok hacks all year – and now it’s going mainstream. Almost half of Brits (49%) admit they want to be more adventurous with food, but struggle to break away from their favourites. Doritos Loaded Week is all about changing that, giving snack lovers the chance to explore bold and unexpected flavour fusions.

Lynn Grant, Senior Marketing Manager at Doritos, says:

“The Tangy Cheese Emoji Choc Ice is a bold fusion of sweet and savoury, smooth and crunchy – everything we love about daring flavour experiences. Born from the creativity of snack lovers and fuelled by viral food hacks, the BYOB trend puts Doritos at the heart of a new food movement. We’re excited to see London’s top foodie spots reimagine our iconic flavours in surprising, playful ways.”

Where to Get Your Fox

Throughout the week, Doritos is teaming up with some of London’s favourite street food sensations, including:
SpudBros Express (Piccadilly Circus)
Market Place Foodhall (St Paul’s, Vauxhall, Peckham & Harrow)
Poptata (Shoreditch & Camden Market)
Yorkshire Burrito
The Mac Factory
From loaded fries to giant burritos, expect bold reinventions of your favourite street food – all designed to be eaten straight out of your Doritos bag.

👉 For the full list of participating vendors and details, click here.