Top Tips: For Attracting Investors in London MarketsBy Angelica Malin
Securing investments for your business can be great. Not only will it give you the capital you need to pursue a certain project, but it also gives you the reassurance that your business is viable and people will be interested in what you have to offer. Here are some of the ways you can attract investors in an over-saturated business market like London.
Have a Business with a Mission
Every business should have several goals. If you are able to come up with a mission that will benefit more than just your goals, you might be able to attract interest from several investors. For example, entrepreneur Tej Kohli is keen to invest in businesses that will have a positive impact on the world.
Choosing a goal that will better humanity has several great benefits. In addition to potentially netting you some investment, it could also motivate your employees and attract top talent for you. Many people want to work for businesses with good ethical practices. There are so many different avenues you could support here. Take a look at your current business model and see if you can change it slightly to appeal to a wider audience. It might be easier than you think to do so.
Have a Focused Business
Too many businesses think that they have to do it all. How widespread is your business? It can be tempting to launch little side projects that you think are going to bring you a lot of prosperity. However, there is always a chance that they are instead distracting you from the main focus of your business.
Unless you need an investor to help launch a specific part of your business, you should look at cutting down your practices where you can. An investor will want to know that you are using their money wisely. If you are spending money poorly and on projects that are nothing to do with your main trade, some investors will not be convinced that this is the right business for them. Before seeking out any investors, review your business to ensure that everything is working to peak efficiency.
Have Clear Targets
As with a business that misspends, investors are not going to want to put their money into a business with no plan. No matter why you are acquiring investment for your business, you need to make sure that you are able to account for how you would use the capital an investor gives you.
When pitching to investors, you need to make sure that you have a full business plan. Detail the current position in the business, what you hope to achieve with the investment, and how you will get there. The clearer you can be, the more confident an investor can be. Top investors will receive hundreds of leads and you want to be the one that stands out the most. By taking the time to ensure that you are fully prepared before a pitch, you will be able to confidently answer any query they might have, which in turn will hopefully secure you the investment.
Operating a business in London can be incredibly difficult. There are so many companies here vying for attention that it can be difficult to compete for the attention of investors. You need to make sure that you are the best candidate possible. Make sure your business practices and plans are flawless. By transforming your business into one ripe for investment, you will be in a much better position to attract the attention of key investors. Take a look at what investors are expecting in your sector and start preparing your pitch now.