In a move that’s set to elevate the British fragrance scene, Boots is set to launch its first-ever fragrance boutique this Thursday 23rd October, in London’s thriving Broadgate Central development. Known for being the UK’s go-to destination for all things beauty, Boots is now taking its fragrance offering to a whole new level, creating a space dedicated entirely to scent. Here’s what you need to know:

What’s Inside the New Boots Fragrance Boutique?

Boots Fragrance Store

Boasting a curated collection of over 400 luxury and niche fragrances, the boutique promises a sensory journey for fragrance lovers. The new store will feature an impressive lineup of UK exclusives, with more than 20 brands making their Boots debut. From premium labels to independent British perfume houses and cutting-edge international names, this is a treasure trove for anyone who appreciates a fine fragrance.

Expect everything from timeless luxury perfumes to experimental, avant-garde scents, all handpicked for their unique appeal. The collection spans a variety of styles – perfect for those looking for the next signature scent or a special gift.

An Immersive Experience for Fragrance Lovers

Boots Fragrance Store

But Boots Fragrance is not just about products – it’s about experience. This boutique is designed to offer an immersive, sensory-led journey. Visitors can explore the world of fragrance through interactive displays and expert-led workshops that aim to educate as well as inspire.

The store’s Fragrance Specialists are on hand to guide customers through the world of scent with tailored consultations. These experts have undergone advanced training in scent profiling and matching, ensuring each visitor finds the fragrance that’s perfect for them. For those seeking something truly special, the Signature Scent Experience offers a bespoke consultation designed to help you uncover a fragrance that matches your unique personality.

For couples looking to add that perfect finishing touch to their wedding day, there’s even a Wedding Fragrance Experience.

Where to Find Boots Fragrance

Located on the lower ground floor of Broadgate Central, 1 Broadgate, London, EC2M 2QS, the boutique will open its doors at 10:30 am on Thursday, 23rd October.

Ready to explore? Boots is about to make the world of fragrance feel more personal – and a whole lot more luxurious.