About Time: You Heard About the Well & Truly StoryBy Angelica Malin
A couple of years ago, if you’d ask a restaurant for gluten-free bread for your soup, they’d probably turn the other way. Fast forward to now, and there’s been a massive shift towards catering for gluten intolerances. Restaurants now have dedicated gluten-free options, there’s been a vast upturn of free-from products that are have become readily available, and big named brands are also switching up their products to cater for all the coeliac hunnies out there.
And yet – there’s always room for new products. New products that have been made with love, and care, but most of all, taste as good as their gluten cousins.
Well & Truly: The Lowdown
Maria and Sara were on a mission, a mission to create a gluten-free snack that was both healthy and delicious. After noticing a gap in the market, and realising that a staggering 55% of the UK population were buying into free-from, and a massive 98% doing so as a lifestyle choice rather than because of a food allergy*, Well & Truly was created to bridge the current gap between conventional and healthy, allergen-free food. After throwing some ideas around, testing recipes and conducting a shed ton of market research, they launched their range – Well & Truly gluten-free tortilla chips. With these ladies, they’re big believers of eating well and living truly.
Well & Truly: The Products
The ethos at Well & Truly is a simple one – the team wanted to make it easier for people to make healthier, tasty choices every single day. All of their food is 100% goodness guaranteed – that means they only use all-natural, real ingredients that you’d find in the kitchen to make delicious recipes you’ll love. All of their products are certified gluten-free, which is extremely important to anyone with Coeliac Disease. All of their products are produced in a dedicated gluten-free facility so there is no risk of cross contamination and they also contain 40% less fat.
At Well & Truly, they’re all about balance, moderation and adopting a healthy lifestyle that is achievable and that you will be able to go the distance with. They also believe less is moreish, so they never use anything artificial, no-GMO and no nasties of any kind. The team source all of the ingredients from nature and make sure every one is there for a reason – to bring great-tasting, good food to the table. The company believes that small changes in everyday eating habits will have lasting benefits to consumer health and their range has been specifically designed with this in mind.
Well & Truly: Gazpacho
Aside from their fantastic tortilla chips, the ladies also recently launched a brand, spanking new healthy drink, which has always caused waves in the health world. The Well & Truly Gazpacho drink, provides 2 of your 5-a-day, in a convenient on-the-go bottle.
The gazpacho features a blend of tomatoes, cucumbers, red peppers and sweet onions, which have all been whizzed up into a soup, and packaged in a pretty nifty bottle. The Well & Truly Refreshing Gazpacho drink is packed full of lycopene, a powerful antioxidant found in high quantities in tomatoes, and only has 1.8% of naturally occurring sugar (the average fruit juice contains 5-9%).
Don’t take it from us, get yourself down to the free-from aisles to get your hands on their glorious snacks.
*Source: Kantar WorldPanel 2014; Mintel 2014; Hamish Renton FreeFrom Review 2015