5 Minutes With: teapigsBy Angelica Malin
We’re super excited to working with teapigs this week and discovering their brand new Feel Good teas. You can get involved in the special week by following them on Twitter here, Facebook here and Instagram here. We sit down with founders, Nick and Louise to discuss all things tea. Someone pop the kettle one:
What’s the story behind teapigs?
We started teapigs in November 2006 with one mission – to get the nation drinking real tea again. We met whilst working for a really big tea company, where we learned all about tea and drank lots of it. The more we learned, and the more we drank, the more we came to realise something: that there’s a whole world of quality teas out there that simply aren’t getting the attention they deserve. And so teapigs was born.
Nick describes himself as a tea evangelist (although much nicer than those shouty ones on American TV). Louise, an experienced tea taster who has travelled the world tasting teas, is a self-confessed tea addict (not seeking rehab)
Why do you think us Brits love a cuppa?
It comes down to tradition. Brits manage to drink their way through 165 million cups of tea everyday, that’s 115,000 cups a minute! The British have a relationship with tea that is cemented in our culture. It’s the fixer in any situation, the ‘social glue’ that keeps the country running!
Can you tell us a little more about your new Feel Good range?
All our teas are healthy but we’ve put together this special range of “feel-good teas” with ingredients that will give consumers specific benefits. And we’ve made sure they taste amazing too. These are not ‘healthy teas’ that are consumed whilst holding your nose; because we use real, whole, top quality ingredients, these teas both taste and do good.
So please meet clean n green (our detox tea), snooze (our sleepy tea) and up beet (our energy tea). Designed to be the cornerstone of a routine that makes waking up, working out and winding down as effortless as putting the kettle on.
What’s your favourite tea from the range?
Love them all, how can you choose? Depends on my mood
teapigs is known for quirky tea flavour combinations like jelly and ice cream, and rhubarb and custard – have you ever tried flavours that didn’t work?
We tried a tea with a lot of lavender once thinking it would be yummy. It wasn’t. We’ve got the right balance now with Snooze
What’s the secret to making a good cuppa?
We have a few unbreakable rules for making the perfect cuppa
- Only use fresh water
- Heat the water to the correct temperature – 100C for black and herbal, 80C for green, white and oolong
- Only ever use quality tea
- Brew for 3 minutes
If brewing in a pot and pouring into a mug then it’s milk first. If brewing in a mug then milk goes in second, after the bag of leaves have been removed.
Any advice for people who want to explore tea further than the classic breakfast brew? Just experiment. What’s the worst that can happen?
Take a sip and if you don’t like it then throw that cup away and give the rest of the pack to a friend. They will probably thank you for it!
Favourite place for tea and cake in London?
Best advice you’ve ever received?
“Don’t launch a quality tea brand called teapigs, it’ll never work”. Of course, we don’t like following advice.
What advice would you give people who are looking to start their own business?
Make sure you have a brilliant product which is different to anything else. Make sure you know how to present it to consumers in an engaging way. If you don’t understand something ask the dumbest questions, it’s better than remaining ignorant about something that might be crucial. Work hard and leave no stone unturned.