Baking is big right now. From the Great British Bake Off to all the lovely new cake shops opening in the capital, it seems our appetite for the sweet stuff is never ending. And, while most people are going hell for leather in the baking aisle, we want to introduce you to one ingredient that should be in your cupboard: Nielsen-Massey’s Vanilla Extract.

Nielsen-Massey Vanilla Extract Lifestyle Image

This week, we’re exploring all the wonderful ways you can use vanilla extract – from London’s best vanilla hot drinks to Christmas canape ideas – so stay tuned for a lot of vanilla goodness. Without further adieu, here’s what you need to know about Nielsen-Massey:

Nielsen-Massey: What

Full Flavours Range_LR

Simple but delicious, Nielsen-Massey is the best quality vanilla product around. It’s made with vanilla pods, harvested solely for the extract, and nearly 300 vanilla flavours are protected by the cold extraction process used to create Nielsen-Massey. It’s used by the UK’s most prominent food experts, chefs and patissiers, who use it to make the most of their recipes. Nielsen-Massey has been the market leader in vanilla extract since 1907 – created by the Nielsen family, using the same recipe as all those years ago.

Nielsen-Massey: Why

Nielsen-Massey Vanilla Pods Lifestyle Image LOW RES

It’s used and loved all over the world. For over 100 years, professionals and home bakers have loved the product – famous bakers such as Master Patissier Eric Lanlard, Chocolatier Paul A Young, and TV Chef and Personality Rosemary Shrager. It lasts, too. With over 24 servings per bottle, you can use the product for a whole host of creations – everything from vanilla cheesecake to cupcakes and savoury canapes. It’s perfect for Christmas, too – add it into festive drinks for a touch of something special.

Nielsen-Massey: Where

Almond Extract

You can buy Nielsen-Massey at all popular high street supermarkets, including Waitrose and online at Ocado here. For more information, see their website here.