From July 1st – 31st, M Victoria Street will host a pop-up dining experience with a difference to generate funds and awareness for ‘Not For Sale’, a global organisation that works to end human trafficking and exploitation through funding self-sustaining social projects in six continents.

M’s Charitable Menu: The Lowdown

The month-long menu will raise funds and awareness to support ‘Not for Sale’, an organisation founded by David Batstone which works to create opportunities and return revenue for those who need it most. 600 diners are expected to experience this unique M ‘Pop up’ restaurant and for the second year, M have pledged to donate 100% of the profits from sales of the special menu to the charity offering those dining at the restaurant the chance to give something back.

M’s Charitable Menu: Eat and Drink

The special five-course limited edition menu designed by M Group Executive Chef Michael Reid takes inspiration from Peru, Vietnam, The Netherlands, Uganda and USA; all countries where ‘Not For Sale projects’ have had the biggest impact to date by both funding businesses and the building of homes to create a support structure to free children and adults from sex trafficking and the slave trade. There will be a selection of Dutch-inspired snacks to begin with, followed by Peruvian tuna tacos and XO beef tartare from Vietnam. The final savoury course is a duo of lamb with artichokes and wheatgrass using the USA as the point of reference before ending with a Ugandan coconut ice cream with cucumber, lemon, olive oil and dill. The five-course dinner includes a glass of Champagne on arrival and is priced at £65 per person.

All profits from ‘M IS NOT FOR SALE’ will raise money for the Not for Sale companies including ‘Dignita’, a restaurant group in Amsterdam which works as a social enterprise model running culinary training programmes to rehabilitate those who have experienced exploitation or trafficking. The survivors are offered counselling and employment at ‘Dignata’ to grow their confidence and offer new life opportunities.

For more information and to book a table, see here.  

Zig Zag Building, 74 Victoria St, London SW1E 6SQ