About Time: You Attended London Cocktail Week 2017By Alicia Grimshaw
Cocktail lovers across the capital rejoice! London Cocktail Week is back (2nd-8th October), and you can now purchase £10 London Cocktail Week Festival Passes to drink up the city’s wildest week of spirits, bespoke bars and £6 cocktails, available from DrinkUp.London.
Returning to the capital for the eighth year running, London Cocktail Week is the world’s biggest cocktail festival attracting more than 25,000 visitors in 2016. Spread over seven days and celebrating the great and good of the city’s cocktail scene, London Cocktail Week gives you access to an unrivalled collection of London’s award-winning bars, bartenders and cocktail culture.
London Cocktail Week: The Cocktail Village
Now in its third year and the biggest party of its kind, The Cocktail Village is at the heart of London Cocktail Week. Set in the heart of the historic Old Spitalfields Market, The Cocktail Village is an immersive maze of bespoke pop-up bars in trucks, vans and even on bicycles from the biggest names in drinks, all serving up their signature £6 cocktails. Bargain.
Central to The Cocktail Village is the DrinkUp.London Bar, which this year will be focussing on cocktail and food pairing, with some of London’s favourite foodies joining forces with drinks brands for special Sip and Snack experiences, showcasing the versatility of cocktails.
With such huge demand and queues last year, this year the DrinkUp.London team are dedicated to making The Cocktail Village experience better, and so this year, advanced tickets will be available for a small fee of £5 per session for Digital Pass holders only.
London Cocktail Week: Masterclasses and More
As well as The Cocktail Village, the festival will host a timetable of unmissable parties, master classes and supper clubs for everyone from amateur to expert, as well as the renowned self-guided Cocktail Tours. More than 250 of the best bars across the capital will be throwing open their doors to offer specially created cocktails to Festival Pass holders, with venues encouraged to offer a low-alcohol option alongside their signature serve to promote the growing trend for mindful drinking.
London Cocktail Week: Get Involved
Want to be a part of London’s unmissable week-long cocktail party? All you need to get involved is a LCW Digital Pass. Launching this year, you can say goodbye to wristbands, guidebooks and, most importantly, queuing – simply download the free DrinkUp.London app wherever you are to claim your festival pass, still just £10.
Once you’ve downloaded the DrinkUp.London app, you’ll hold the key to the city in your pocket. The printed guidebooks are gone and the whole festival now lives on the app. With just a tap you can view each bar’s signature drink, search for bars to visit by area or type, find your closest bar and access £6 cocktails all week by flashing your personalised Digital Pass.
Photo Credit: DrinkUp.London