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Because of its unique history, reputation, and status as a luxury brand, many Rolex timepieces retain their value as the years go by. Forbes also named it one of the world’s most powerful brands.

Rolex has continually improved in popularity and renown throughout the world since its creation in 1905, and it will continue to flourish for years to come.

If you’re looking to sell a Rolex at Watch Exchange London, it’s worth knowing what watches hold their value the most. This is where we can help.

What Rolex Models Have a Long History of Holding and Appreciating Value?

So, what distinguishes one Rolex watch collection or model from another when it comes to retaining and/or rising in value? There are several variables that influence a watch’s likelihood of retaining and increasing in value over time. The exclusivity of a Rolex watch is perhaps one of the most telling indications that it may be a valuable investment. The rarer a watch is, the more valuable it becomes.

Rolex Submariner

Rolex sports watches are well-known for retaining or increasing in value. The ever-popular Submariner is an excellent investment option simply because of its popularity. The Submariner is one of the most well-known Rolex watches, and it’s no surprise that it’s highly sought after – especially on the secondary market.

The Submariner is a popular diver watch, owing to its features – such as its elegant and sporty design, enormous water resistance, tough durability, and in-house Calibre 3235 movement with a long power reserve – that appeal to customers.

Rolex Cosmograph Daytona

The Cosmograph Daytona is one of Rolex’s sports models that maintains its value. The Daytona is a racing watch created by Rolex to commemorate the birth of one of America’s auto racing cities. The Speedmaster Professional is a timepiece that perfectly exemplifies speed, luxury, and top-tier performance.

It has a distinctive appearance with three subdials that set it apart from other versions. The Daytona can easily be worn in casual settings, making it highly collectable to more than just race fans and professionals. This Rolex is also quite popular among celebrities, which may be another reason for its long-term value.

Rolex Day-Date

The Day-Date, one of Rolex’s most well-known dress watches, is also a good buy. The Day-Date was the first waterproof, self-winding chronometer watch with a day display — displaying the day of the week on the dial as well as the date window – to be created. Given its name, the Day-Date is a clear representation of Rolex’s attention to detail. The Day-Date was a major turning point in Rolex’s history and introduced a new concept for the brand.

The Day-Date has since become a coveted collector’s item, dubbed (the ultimate status watch) by Rolex itself. Modern Rolex Day-Dates are quite costly, and they’re made of 18k gold or platinum. With prices to match, they provide excellent resale value.

Many Rolex Presidents are highly sought after and keep the same value as other white gold Day-Date ref. 228239 does. Even from a financial standpoint, you can’t go wrong with this one. With its classic looks and practical usefulness, you may wear it for years to come and discover that it depreciates little if at all over time.