Fashion meets art in the M&S latest campaign The Art Of. Remember last year’s campaign Adventures in Food, where the brand teamed up with popular bloggers to create beautiful, engaging images that capture the spirit of the luxury food brand? Well, The Art Of takes those elements of beauty and form, but this time with fashion.¬†Watch the video here:

The campaign celebrates¬†craftsmanship and fashion; showing the quality of M&S clothing, exploring the process of creating the garments, the importance of the fabrics used and the cutting-edge designs. The campaign is all about the quality of the garments – you can see every fibre of the clothes, and there is beautiful clothing across denim to knitwear and tailoring. The photos are pretty spectacular¬†– the kind of thing only M&S could produce. We’re big fans.

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