About Time: You Learn How the Female Gamer Came to PassBy Angelica Malin
Usually, gaming developers and individual platforms are ahead of prevailing industry trends, enabling them to adapt in time and offer a more compelling proposition to players. Despite this, the vast majority were caught off-guard when it emerged that 52% of the world’s gaming audience is made-up of women, with the findings by the Internet Advertising Bureau sending shock-waves through the industry as a whole.
While some may have been surprised by the rise of the female gamer, this was in fact one of the industry’s worst kept secrets. After all, the corresponding figure from 2011 was 49%, while the influence of female gamers had been rising steadily on an annual basis. In reality, it was only a matter of time before female players took centre stage as the dominant gaming demographic, although this may have come a little sooner than expected. Much of this has been inspired by shifts in the industry as a whole, which empowered female players and afforded them an entry into the market.
The statistics include online gamers, for example, and this type of experience is known to be extremely popular among women. The vast majority of the UK’s visitors to be choose with mobile casino and are known to be female, for example, while similar social titles are also appealing to older and financially prudent women with a degree-standard education. Make no mistake; these developments have proved pivotal to the rise of the female gamer, while also creating a cycle of growth through which developers create a wider range of titles aimed at women.
Although it may be tempting to attribute the rise of the female gamer to online and social gaming, women are also increasingly prominent in the previously male-dominated console sector. This was reflected by a study which confirmed that 42% of console owners in the U.S were in fact female, with just 37% categorised as being male. This suggests that the traditional gaming stereotypes and demographics are no more, paving the way for a bright and more exciting future for knowledgable developers.