About Time: You Discovered The North Face’s New Moves Mountains CampaignBy Alicia Grimshaw
Here at About Time HQ we love to see women bossing it. Whether that’s personally, professionally, within office walls or outdoors – females who are making waves and often challenging the norm don’t get the love and attention they deserve. So when we heard about The North Face‘s new Moves Mountains initiative, we loved it. Here’s what you need to know:
Move Mountains: The Lowdown
The North Face’s Move Mountains campaign is a global movement to change the face of exploration by celebrating and sharing the stories of adventurous and courageous female explorers, and by doing so, enabling a new generation of fierce, confident women.
Revealed at launch events in London and Munich, Move Mountains is rooted in sharing more stories of women in exploration, engaging in activism to enable the next generation of explorers, and a business commitment that impacts everything from representation in marketing campaigns to investment in product design.
Move Mountains: The Outward Bound Trust
As part of its ongoing commitment to the cause, The North Face has partnered with outdoor educational UK charity, The Outward Bound Trust to reduce the financial barriers for young women from all walks of life to experience the great outdoors. They’re working with young women from urban environments and actively promoting the benefits of outdoor activity to them, with the support of members of The North Face’s NeverStop Community.
NeverStop Community members help young women to embark on new adventures; from venturing out to a crag to learn the basics of rock climbing, hiking on foot deep into the mountains, to kayaking amongst seals – together The Outward Bound Trust and The North Face take young women on a journey of exploration to unlock their potential.
Move Mountains: Get Involved
This week The North Face are launching an event series in-store, focused on celebrating female exploration and achievement
Kicks off the series is a Creativity and Self Expression talk (12th April) where Emma Shoesmith, Hannah Bailey, Key Flockhart and Bohdi Rose will present their stories in the music and arts industry, in the hope of inspiring others. From Flockhart’s visual art in the ski industry, to an acoustic session with singer and Rose performing her new work.
The second session on the 19th of April and is all about Resilience and Drive. Two incredible athletes (para-athlete Melissa Feh and renowned snowboarder, Jenny Jones) come together to share their stories and their career ups and downs.
Session three (26th April) sees the Never Stop London crew welcome Angel Dee, The Norfolk Broads, and Ruth Allen to the Compassion and Kindness session. Angel is a huge advocate for ending period poverty in the UK, and Ruth is a walking therapist, helping clients to shape their ideas and plans while walking in the Yorkshire Dales. Female folk band the Norfolk Broads will also be performing their original take on song writing and storytelling.
The final instalment in the female speaker series NSL Presents : Move Mountains revolves around Adventure and The Wild (3rd May). At this session, we listen to the incredible stories of exploration from Ironman and mountaineer Joey Jones, and endurance athlete and adventurer Anna McNuff. They’ll share the highs and lows of extreme expeditions and help you prep for your next adventure.
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