About Time We: Analyse London’s Gaming SectorBy Angelica Malin
For a city that’s surrounded by cutting-edge technology, it’s hardly surprising that London is engrained with a deep-rooted gaming culture. In recent years, England’s capital hasn’t stood still, always following new developments in the market. Because of that, those in London have access to many different game-related streams, with some now being created through virtual reality software. So, let’s take a look at London’s ever-adapting gaming industry.
Developers Target a Host of Different Markets
According to a report by Ukie, London boasts the highest number of game development companies in the United Kingdom with 614, as of June 2018. By comparison, Manchester, the second-largest city for company count, was the home to 96 at the time of the report. Importantly, many of London’s local developers target different elements of the broader gaming industry.
Throughout the past decade, homegrown companies, such as Media Molecule, have enjoyed success across traditional consoles. In 2008, the Guildford-based developer released their award-winning title, LittleBigPlanet. For the era, the title was somewhat revolutionary. LittleBigPlanet, which received the VXG Award for Best PS3 Game, created a foundation that enabled gamers to be creators in their own right. Media Molecule’s focus on invention and imagination sparked change in the industry, inspiring design features in both Fallout 4 and Trials Fusion, for example.
Furthermore, as a result of the emergence of online casinos, increasing numbers of London-based developers have come to the forefront. Of those in the city, Play’n Go are a leading supplier for slot games throughout the iGaming market. Despite being founded in Sweden, expanding into England’s capital is a testament to the city’s gaming culture.
Fundamentally, because of the forward-thinking nature of their approach to slot games, many Play’n Go titles can be played across a number of bonus-offering operators that can be found here at BonusFinder. Well-known platforms, like Mr Green, enable prospective players to immerse themselves in some of the London-based developers most popular games, including Rich Wilde’s Book of Dead.
A Plethora of Real-World Experiences
Outside of digital progression, London has recently become a hub for real-world gaming experiences. Since April 2016, the London Games Festival has been held annually, with Games London striving to make London the games capital of the world, as per their official website. With a whole host of scheduled events, the festival showcases the best of video games and interactive entertainment.
This real-world focus is also evident in the approaches of individual organisations, such as Electronic Theatre. The London-based startup strives to bring custom gaming experiences to the city’s gaming audience. In doing so, the business utilises custom-built rooms and touchscreens to virtually create various scenarios. These include alien invasions and rescue missions, for example.
Interestingly, in Electonic Theatre’s Alien Aptitude Test, the title is based on the popular retro style of Pac-Man. By adopting this approach, the startup organisation seeks to appeal to a diverse range of gamers through intertwining contemporary technology with retro formats.
Leading the UK’s Gaming Progression
From digital developments to real-world experiences, London is pivotal to the UK expanding its gaming streams. Unlike other cities, established developers and startup companies are choosing to base their operations within England’s capital, showcasing London’s gaming potential across diverse platforms. Crucially, over the coming years, it appears likely that London will continue to be the catalyst for video game change in the UK.