The Most Influential Women in iGamingBy Angelica Malin
Like many industries, the online gambling industry has been accused of something of a gender imbalance. While it looks like there are roughly an equal amount of female and male workers at the lower levels of the industry, men are the majority of directors and chief executives in iGaming companies.
A 2019 report stated that only 22% of casino gaming companies have female directors, while just 17% of CEOs of iGaming brands are women.
But just as there are some enterprising female entrepreneurs in tech companies, it looks like there are some influential women who are shaking up the online gaming scene. Here is a quick look at some of the top female businesswomen operating in the casino game industry.
Karin Thunholm – Casumo
Sweden has given the world many of the most popular iGaming sites. Alongside the likes of LeoVegas, Mr Green and Expekt, Casumo has grown to be a much-respected casino gaming brand.
A lot of this can be put down to the hard work of their chief financial officer, Karin Thunholm. It’s her job to ensure that the brand can afford to stay competitive in a market where everyone is trying to win over customers. Big iGaming names are offering all types of bonuses for new and existing UK players and various other promotional offers – and Casumo is no exception. Karin had previously worked with industry heavyweights such as ComeOn, Unibet and Dunder, and it’s hoped that Thunholm will help Casumo keep improving on its strong performances since starting operations in 2012.
Therese Hillman – NetEnt
It’s not just online casino sites that are benefiting from the influx of female bosses. NetEnt will be looking to boost their profile as one of the world’s most popular casino games developers thanks to the arrival of Therese Hillman as CEO.
Hillman has already had to make tough decisions since arriving at the brand in 2017. In the past few years, she has reduced the workforce in the brand’s Stockholm head office to try and improve the firm’s efficiency and gain commercial growth.
This company reorganisation has promoted a more decentralised structure to improve productivity. As a result, NetEnt has maintained its grip on the iGaming sector, and it is common to find their massively popular games like Starburst, Gonzo’s Quest and Reel Rush at all good online casino sites.
Elena Barber – Kindred
Kindred Group is a giant online gambling operator who runs some famous casino brands such as Unibet, Maria Casino and 32Red. The company recently welcomed Elena Barber to be its chief marketing officer.
Barber had already been with Kindred Group since 2010, but she has managed to work her way up the organisation to be in a position where she decides how the brand promotes its products and services.
Before this role, Barber had led the company’s Central Brand Marketing function, and also acted as the Kindred global affiliate manager. This clearly shows that there are plenty of women who are willing to work hard to fight their way to the top.
Jenny Watson – Gamstop
Of course, casino gaming is also about knowing how to bet in a responsible and controlled manner. This is why it’s great to see how Jenny Watson became the chair of Gamstop in 2018. This UK-based organisation gives players the power to self-exclude themselves from gambling sites.
Watson had previously been working as the leader of the UK Electoral Commission, and she has already proved to be pivotal in the roll-out of a self-exclusion service across the nation in conjunction with the Remote Gambling Association.
This service allows anybody to exclude themselves from all online gambling operators through the Gamstop portal. Watson’s 15 years as a leader in various areas of social policy in the UK will help to deliver a safer and more controlled environment for all casino gaming fans in the nation.