From employment to entertainment, digital trends are transforming almost every aspect of our lives. Whether it’s a new hashtag on social media or an innovative piece of software, the digital world moves quickly – and as we become increasingly reliant on our technology, it can be difficult to keep up with the latest trends.

Luckily, we’ve made things easy for you by compiling a list of the top 4 digital trends in 2020. These trends have shaped the way we work, play, and connect with others online. Read on to find out more!

The rise of online gaming

If you hadn’t guessed it from the world’s first Fornite World Cup – which was held in New York and streamed around the globe last year – online gaming is one of the world’s biggest digital trends. As the sheer number of entertainment options increases almost daily, it’s now easier to play at a virtual casino than a physical one, and possible to play video games in real time against people from all over the world.

Figures from 2020 suggest that there are currently 2.7 billion online gamers around the globe. That’s almost 30% of the population! And with games companies producing increasingly targeted games to win over underrepresented demographics, this percentage is probably only going to grow with time.

Remote working software

Despite the growth of online gaming, the internet isn’t just for playing virtual slots and ordering our shopping – today’s internet users work as hard as they play. As remote working becomes a possibility for more and more people, we’ve seen a corresponding increase in the rise of specific work-related software.

From platforms enabling remote teams to keep in contact on a daily basis, to the rise of online businesses hiring remote staff, new digital trends are making the telecommute dream a reality. Studies show that more people now want to work from home than ever, with some workers saying they’d accept a pay cut for the opportunity to wave goodbye to the office 9-5.

Increased automation

Terms such as automation and AI have become buzzwords for a reason. Companies all over the world are now adopting automated practises to boost efficiency, save workers from performing the most boring or repetitive jobs, and offer their customers a streamlined experience.

One of the main places we can expect to see this automation is in the role of Chatbots. Driven by AI and machine learning, these virtual workers are the Google Assistants of the e-commerce world, offering help and support to site visitors. According to statistics, the use of Chatbots can reduce a business’s operational costs by a staggering 30%, with projections suggesting that 85% of customer queries will be handled automatically by the year 2021.

Another key benefit of the Chatbot is the fact that it can be on duty 24/7, ready to serve customers in any time zone.

Influencer marketing

Social media influencers are no longer side hustlers. In fact, some surveys have shown that the role of social media influencer is now one of the top answers when primary school children are asked about their dream career!

With influencers now stepping into the sphere of celebrity, we can expect to see influencer marketing become an increasingly powerful tool for businesses looking to grow their customer base.