About Time: You Discovered The Mayfair Awards 2016By Angelica Malin
Prestigious and glamorous in equal measures, the Mayfair Awards 2016 were held on Tuesday 25th October to celebrate those who have best contributed to the illustrious reputation of the London neighbourhood in 2016. Among the 17 victors were restaurants, hotels, cocktail bars, boutique shops, art exhibitions and street cleaners. Such varied recognition pays testament to the cosmopolitan allure of Mayfair – an area that is widely regarded as London’s most desirable place to live. Championing this sentiment is Pastor Real Estate – a specialist real estate company based in Mayfair, which was the event’s headline sponsor.
Organised by The Mayfair Magazine, the awards bring the community together and underpin the community spirit that permeates the exclusive quarter. Discussing the desirable qualities of Mayfair, Hannah Lemon – Editor of The Mayfair Magazine – said:
“The Mayfair Magazine is delighted to be hosting The Mayfair Awards for the fifth year to celebrate the people who invest so much in the community. The area’s rich history is as vibrant as ever with the beautiful boutiques on Bond Street, the master tailors of Savile Row and renowned art galleries. While new restaurants, plush renovations and art exhibitions add a breath of fresh air. The Mayfair Awards provides the chance to recognise these unique businesses, from the Best Independent Fashion Boutique to the Best Perfumer, as well as hardworking and talented individuals with the Local Hero and Outstanding Contribution to Mayfair awards.”
The Ritz Hotel, one of the UK’s most iconic establishments, hosted the Mayfair Awards 2016; planner of luxury events Bruce Russell styled five lavishly decorated rooms in the William Kent House, with spectacular floral arrangements provided by Paul Thomas – The Ritz’s resident florist. Scented candles from Roja Dove ensured the occasion was an indulgent treat for all of the senses, as distinguished guests enjoyed a sophisticated evening. A delectable selection of gourmet canapés was served to guests, and complemented a banquet of food that was prepared by The Ritz, which boasts a Michelin star. Artist Ayumi Toyashi amused guests with her artistic skills, drawing portraits to mark the occasion. Others celebrated with whisky cocktails from The Macallan and champagne from Billecart-Salmon.
Pastor Real Estate’s Head of Sales, David Lee, was one of the judges of the Mayfair Awards 2016. He said:
“With such an incredible selection of entries from which to choose, and the fact that the standards are so high, it is a difficult decision to choose the most deserving for each award, but luckily there are 8 of us on the awards panel to make the decisions together.”
The Winners of the Mayfair Awards 2016
The Best New Opening – Manolo Blahnik
The Best Local Event – Mount Street Christmas Lights
The Best Independent Fashion Boutique – Jenny Packham
The Best Showroom Design – Dior
The Best Interiors Boutique – Mayfair Design Studio
The Best Sustainability Initiative – The Browns Hotel and its partnership with CleanConscience
Outstanding Contribution to Mayfair – The Residents’ Society of Mayfair and St James’
The Local Hero Award – the street cleaners of Mayfair
The Best Display of Craftsmanship – Smythson
The Best Perfumer – Penhaligon’s
The Best Independent Jewellers – Hancocks
The Best Public Space – Grosvenor Square Gardens
The Best Cocktail Bar – Fogg’s
The Best Restaurant Experience – Scott’s
The Best Hotel Suite – The Royal Suite at Claridge’s
The Best Exhibition at an Art Gallery – Hockney
The Best Charitable Initiative – Emma Willis and Style for Soldiers
