About Time: You Went on an Excursion with Hendrick’s GinBy Angelica Malin
Looking for a new adventure? Then it’s about time you went on a journey with Hendrick‘s Gin – the only gin in the world made with an infusion of cucumber and rose petals. They’ve just announced their incredible visual and audible experience – The Great Phantasmagorical Excursion. Intrigued? Well, here’s what you need to know:
Hendrick‘s Gin: Why
Firstly: why Hendrick‘s? Well, if you like things created with a lot of love, then Hendrick’s is the gin for you. It’s handcrafted in small batches, which are all controlled by one still woman – the Master Distiller, Lesley Gracie. She oversees all the production to ensure the best quality gin in every sip – perfect for making a great gin and tonic, or a Red Snapper. Hendrick‘s uses spirit from a Carter-Head and a Bennett still – combining these spirits creates a divinely smooth gin full of character and a balance of subtle flavours. It’s homegrown, too – the gin is distilled in Scotland, drawing upon centuries of distilling expertise and plentiful soft water from the Penwhapple Reservoir. You can really taste the difference – Hendrick’s is made with only the best quality palette of 11 botanicals from the four corners of the world. Yes, we’re sold.
Hendrick’s Gin has just revealed The Great Phantasmagorical Excursion – a whole new experience, using the power of sound and sight for a journey into your imagination, which you can try at home. The title of the experience is taken from literary aficionado Edgar Allan Poe, who was intrigued by the power of imagination and it’s effects on all the senses.
Inspired by Poe, Hendrick’s have set about to create a phonic journey of peculiar imaginings – by harnessing the mighty power of sound, and taste.
You’ll have to see it to believe it. Using a selection of specially crafted audio-inductions, the experience aims to transport listeners on a curious journey through their own imagination. The Great Phantasmagorical Excursion Leader, Mr. Ulysses Atherton-Coraldaton, will invite the curiously minded to mark the occasion in their calendar and sign up to this expedition from October here. The experience is free and requires just a pair of headphones and a webcam – sign up here to take part. We think it’s about time you took a journey into your own imagination, no?