Well, hello there. So nice to meet you. If you’re interested in collaborating with About Time on sponsored content, display advertising, reader events or social media campaigns, email angelica@abouttimemagazine.co.uk to see how we can work together. If you’d like to get to know the magazine a little better, do read on:

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Tell me: what is About Time? 

 

About Time is your friend in the know; the pal who always knows about the latest pop-up, London’s coolest new brunch spot and which workouts trend is sweeping the capital. The online magazine was started by Angelica Malin in 2014, a 26-year old entrepreneur with a passion for travel, trends and business, and has grown to become one of London’s leading lifestyle magazines.

What does About Time cover?

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About Time explores anything it’s about time you tried in London and beyond – whether that’s food, fitness, travel or people. We publish a lot of new features – around 5 times a day on average – which means we have to drink a lot of almond milk lattes, and then do even more Bikram yoga to get them out of our systems. The site is particularly trend focused – we love highlight emerging food trends, interesting people and unusual travel destinations. What’s more, the site also covers travel, fashion, fitness and interviews, all with an image-led editorial style, because we love high-res photos. To chat features, please email aliciag@abouttimemagazine.co.uk.

Who reads About Time? 

Proudly, around 75,000 people every month – all over the world. The magazine is aimed at 25-34 year old female Londoners, it’s also widely read abroad. In fact, the magazine is read in 173 countries every month (shout out to our one reader in Zambia), with the USA being our second biggest audience. 44% of our monthly traffic is on mobile, because we all love our smartphones, hey?

The magazine is aimed at the ‘social decision makers’ – foodies, tastemakers, trendsetters, the people who know the value of a good flat white. We’re cultural curators and we seek to only promote things really worth people’s time, money and Instagram filters. Here’s some other fun facts about About Time Magazine’s readership:

  • 50% of our readership are aged 25-34
  • 70% of our readership are female
  • Our readership is split 49% on desktop, 44% on mobile, the rest on tablet
  • Our readership is split between 173 countries, of which UK, United States, Germany, Australia, France and Canada are the highest readerships.

How many people read About Time? 

*Blushes* – we attract 75,000 monthly unique users and growing month on month. Power to the people who love matcha lattes as much as us. 

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So, who have we worked with?

We’re lucky to have worked with some epic brands, including teapigs, Vital Ingredient, Teletext Holidays, Häagen-Dazs, The Coconut Collaborative, Spotify, Just Eat, Deliveroo, D&D London and SO many more. We’ve worked on branded advertorials with Spotify, Just Eat, Kallo and Deliveroo to name a few. We’re worked on some fantastic sponsored weeks, such as Curry Week with Kingfisher Beer, Israel Week with MASA Israel, Baking Week with Billington’sCoconut Week with Coconut Collaborative, Matcha Week with Vivid Drinks, Nut Week with Meridian Foods, Breakfast Week with Lizi’s Granola, Korean Week with Yogiyo! and Date Week with BeLOVeD.

Check out some of our favourite sponsored weeks here:

  • National Curry Week with Kingfisher Beer, featuring London’s best Indian tasting menus, naan breads, Indian lamb chops and London’s best paneer dishes – see here
  • Bake with Billington’s Week with stunning recipes, London cake guides, coffee shop tours and a delicious giveaway – see here
  • Korean Food Week with Yogiyo! featuring London’s best Korean BBQ, Koren chicken wings, Korean recipes and the lowdown about the new brand – see here

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So, how can we work together?

There’s many ways we can work together! About Time offers:

  • Website advertising, including homepage and sidebar display adverts
  • Branded editorial content, such as sponsored posts
  • Sponsored week-long branded takeovers
  • Sponsored social media campaigns
  • Newsletter sponsorship
  • Sponsored competitions
  • Branded events, such as blogger events, supper clubs and more!
  • Consultancy on editorial, social media and events

We are lucky to have access to an epic team of talented writers and photographers who can help create a range of beautiful, engaging content. If you’d interested in display advertising or sponsored content, please email angelica@abouttimemagazine.co.uk to receive a rate card and media pack.

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Tell me more about events:

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How about we help you put on an amazing event? We love events. We love meeting our readers – getting face-to-face with the people we talk to digitally every damn day. About Time host multiple events every month, including masterclasses, brunch events, talks and supper clubs. Most recently, we’ve been working with D&D London on a whole range of special sell-out foodie masterclasses for our lovely readers – discover more here.

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We can put on a whole range of events for your brand, from supper clubs to focus groups, reader events to blogger brunches – and we love a good challenge. We’ve hosted events for the likes of Cafe Rouge, 155 Clerkenwell Bar, and Kitchen, Yelp! and Pret (a journalism masterclass in Pret’s head office with endless almond croissants, how cool is that?). We love bringing together like-minded foodies to discover great new companies, restaurants and people in London – and we know how to get people talking, and their fingers tweeting.

How can I get involved?

If you’re interested in receiving a quote for sponsored content, display ads, events or anything else, get in touch: angelica@abouttimemagazine.co.uk.